You probably faced one of the challenges in the world of data protection. Organizations—and individuals as well—face unprecedented challenges in managing and protecting their most valuable asset: data. here comes Object First, a company which transforming how businesses approach data storage and protection with innovative solutions designed for modern workloads.
As someone who’s watched the evolution of data storage technologies, I find Object First’s approach particularly refreshing. They’re not just iterating on old ideas—they’re fundamentally rethinking how data should be stored, protected, and managed in an era of exponential data growth and increasingly sophisticated cyber threats.
What Makes Object First Different?
Object First has positioned itself at the intersection of object storage and data protection. Traditional backup solutions often struggle with today’s massive data volumes and diverse workloads. Object First recognized this gap and developed purpose-built solutions that combine the scalability of object storage with robust data protection capabilities.
Their platform appears designed from the ground up to address modern challenges. This fresh approach means businesses can finally move beyond the limitations of conventional backup infrastructure.
Meet OOTBI: Data Protection That Just Works
Object First’s flagship product, OOTBI (Out-Of-The-Box Immutability), represents a breakthrough in data protection simplicity. Unlike traditional solutions that require complex configuration and ongoing management, OOTBI delivers what its name promises—immutable data protection that works right out of the box. The appliance combines purpose-built hardware with intelligent software to create a seamless backup experience that organizations can deploy in minutes rather than days.
What makes OOTBI truly remarkable is how it eliminates the typical tradeoffs between security and usability. The system provides enterprise-grade data immutability and ransomware protection without requiring specialized skills to operate. IT teams simply connect the appliance to their network, and OOTBI handles the rest—automatically securing backup data while providing rapid recovery options when needed. This approach has proven particularly valuable for mid-size organizations that need enterprise-class protection without the enterprise-size IT department to manage it.
Perfect Partnership with Veeam
OOTBI is specially engineered to integrate seamlessly with Veeam, the industry-leading backup and recovery solution. This specialized integration means organizations already leveraging Veeam can enhance their data protection strategy without disrupting existing workflows or requiring additional training. ObjectFirst has meticulously designed OOTBI to complement Veeam’s capabilities, creating an optimized data protection stack that delivers immutability at scale. The appliance functions as a hardened backup repository for Veeam, providing the air-gapped, ransomware-resistant storage that modern protection strategies demand while maintaining the familiar Veeam management interface that IT teams already know and trust.
Download the white paper from here
Veeam Alliance Partner Technical Programs
Beyond Backup: A Data Strategy Partner
Object First seems to understand that effective data protection isn’t just about technology—it’s about strategy. Their approach appears holistic, helping customers not just implement solutions but rethink their entire approach to data management.
This partnership mentality is increasingly important as data becomes more central to business operations and decision-making. Organizations need more than just tools; they need strategic guidance on protecting their digital assets.
Watch my interview with Geoff Burke introduces Object First:
Looking Forward
As data continues to grow in volume and importance, companies like Object First are positioned to play a critical role in helping organizations adapt. Their innovative approach to combining object storage with data protection addresses current needs while laying the foundation for future challenges.
For businesses looking to modernize their data protection strategy, Object First represents an intriguing option worth exploring. In a world where data is everything, having the right protection strategy isn’t optional—it’s essential.
Do you know that Object First has a community program? Object First Ace is one of the recent, prestigious communities in the tech world.
Former Nuclear Engineer | University Lecturer | Technology Advisor | Digital Transformation evangelist | FinTech | Blockchain | Podcaster | vExpert ⭐️⭐️⭐️⭐️ | VeeamVanguard ⭐️⭐️ | Nutanix SME | MBA | AWS ABW Grant’23
